Senior Live Ops Manager
Ha Noi, Viet NamHo Chi Minh, Viet Nam
What you will do
Key Responsibilities:
Live Operations Management:
- Lead the planning, execution, and optimization of in-game events, promotions, and content updates to drive player engagement and retention.
- Develop and implement strategies for live ops campaigns, ensuring they align with overall game design, player behavior, and monetization goals.
- Monitor and analyze the performance of live events, identifying opportunities for improvement and implementing data-driven changes to enhance effectiveness.
Collaboration & Communication:
- Work closely with game designers, product managers, marketing teams, and data analysts to ensure live ops activities are integrated seamlessly into the overall game experience.
- Communicate live ops plans and outcomes to internal stakeholders, ensuring all teams are aligned and informed about ongoing and upcoming events.
Data Analysis & Reporting:
- Analyze player behavior, game metrics, and market trends to optimize live operations strategies, ensuring maximum player engagement and revenue generation.
- Provide regular reports on the performance of live ops campaigns, highlighting key insights, successes, and areas for improvement.
Content Management & Planning:
- Oversee the creation and scheduling of live content, including events, sales, seasonal updates, and special promotions.
- Work with the game development team to ensure the seamless implementation of new features, content, and updates that enhance live ops campaigns.
Player Engagement & Retention:
- Design and implement strategies to improve player engagement and retention through targeted live ops initiatives.
- Actively monitor player feedback and community sentiment to adjust live operations and ensure a positive player experience.
What you will need
Qualifications:
- Bachelor’s degree in Game Design, Marketing, Business, or a related field (Master’s degree preferred).
- 7+ years of experience in live operations management within the mobile gaming industry, with a strong background in casual game titles.
- Proven track record of successfully managing live ops campaigns that drive engagement, retention, and revenue.
- Strong understanding of game metrics, player behavior, and monetization models within casual gaming.
- Exceptional analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.
- Experience working with analytics tools (e.g., GameAnalytics, Google Analytics, Tableau) to monitor and optimize live ops performance.
- Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Strong communication and collaboration skills, with experience working in cross-functional teams.
- Familiarity with agile development processes and live ops tools.
Preferred Skills:
- Experience in managing live ops for Web3 or blockchain-based games.
- Knowledge of SQL, Excel, or other data analysis tools.
- Understanding of game design principles and player psychology.
- Experience working with game engines like Unity.
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